How Social Tip inspires home cooking lovers to share HelloFresh

HelloFresh partnered with Social Tip to amplify the excitement around their fresh, easy-to-cook meal kits. As a brand built on convenience, flavor, and reducing food waste, they understand that nothing resonates more than real meals made and shared by real people. From quick weeknight dinners to impressive plates that look straight out of a restaurant, Social Tip has helped cultivate a stream of authentic, engaging content. Their community isn’t just cooking- they're celebrating HelloFresh’s mission to make home cooking simple, sustainable, and surprisingly fun, one delicious recipe at a time.

Community engagement
With beautifully designed inserts placed inside every HelloFresh box, complete with Social Tip details and a quick-scan QR code, HelloFresh made it effortless for customers to discover and join the platform. Reaching people at the exact moment they’re unboxing fresh ingredients and feeling inspired to cook, these inserts created a seamless path from kitchen counter to content creation. Even with this single, smart touchpoint, HelloFresh has sparked genuine interest, encouraged ongoing sharing, and laid the foundation for a growing community of home cooks ready to post, create, and celebrate their meals.
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Results
In one month alone, HelloFresh rewarded their customers with £4,683 in return for 430 posts of incredible, brand-brand building content. These real posts were created by HelloFresh’s passionate community of home cooks, helping spread the word to their followers and spotlight the brand’s mission to make fresh, sustainable cooking easier for everyone.
Posts
430
Total Spend
£6,088
Total rewarded
£4,683
Followers
1.2M
Views
608k
Avg. post reward
£10.89
CPM
£10.01
Instagram vs TIkTok
80% / 20%
VIDEO posts
68%
New customers
43
Testimonials
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