Social Tip

How Social Tip inspires holiday lovers to share On The Beach

On the Beach partnered with Social Tip to harness the excitement and emotion that surrounds unforgettable getaways. As a sunshine-loving, experience-driven travel company, they know nothing is more powerful than real stories shared by real travellers. From spontaneous weekend escapes to dreamy long-haul adventures, Social Tip has helped generate vibrant, authentic content that brings On the Beach’s promise of easy, affordable holidays to life. Their community isn’t just booking trips - they’re spreading sunshine, one getaway at a time.

Community engagement

With a fun sunshine-filled Instagram carousel and a download link added straight to their Linktree, On the Beach made it easy for holiday lovers to discover and join Social Tip. A simple email inviting new subscribers to share their favourite getaway snaps in exchange for cash rewards delivered impressive results - all within the first month. Since then, On the Beach has continued to inspire its community to post across multiple channels, they’ve created a smooth, feel-good journey that’s driving ongoing engagement and real results.

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Results

On The Beach rewarded their customers with £1,156 in return for 172 pieces of amazing, sunshine filled, authentic posts in three months. These genuine posts were shared by On The Beach's community of loyal holiday lovers who wanted to share their holiday snaps in turn for cash rewards.

Posts

172

Total Spend

£1,503

Total rewarded

£1,156

Followers

214k

Views

159k

Avg. post reward

£6.61