How Social Tip inspires matcha lovers to share PerfectTed

About

PerfectTed joined Social Tip to turn their abundant brand-love into a competitive advantage. As a social-first consumer brand, this master matcha maker knows that nothing is as authentic as positive posts shared by their customers. Incentivising their community to do the story-telling for them, using Social Tip has generated high-quality, high-credibility content reaching tens of thousands of potential new PerfectTed customers. From morning matcha rituals to taste-testing ready-to-drink flavours, their brand fans are channeling big PerfectTed energy.

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The results

Using Social Tip for one month, PerfectTed were able to reward their customers a total of £1,600 in return for 175 amazing pieces of brand-building posts. This super authentic content was shared within the social circles of PerfectTed's biggest brand advocates – their customers.

175

Pieces of UGC

413k

Followers

156k

Views

£5.17

Avg. post reward

£6.05

CPM

89%

Video posts

77%

Instagram posts

23%

TikTok posts

Social Tip helped us turn our biggest fans into our most powerful brand advocates. With under £1.5k in spend, we saw 170+ pieces of authentic UGC reach over 200,000 people. For a social-first brand like PerfectTed, it’s a no-brainer. This amplifies word-of-mouth like nothing we've seen before. Our community’s creativity and authenticity speak louder than any ad ever could.

Marisa Poster, Co-Founder, PerfectTed

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