How Social Tip inspires Matcha lovers to share PerfectTed

PerfectTed joined Social Tip to turn their abundant brand-love into a competitive advantage. As a social-first consumer brand, this master matcha maker knows that nothing is as authentic as positive posts shared by their customers. Incentivising their community to do the story-telling for them, using Social Tip has generated high-quality, high-credibility content reaching tens of thousands of potential new PerfectTed customers. From morning matcha rituals to taste-testing ready-to-drink flavours, their brand fans are channeling big PerfectTed energy.

Community engagement
A key element to PerfectTed's success has been their ability to communicate with their community, to spread awareness about Social Tip and encourage members to take part. They rolled out a mix of creative content - including an Instagram carousel explaining the reward steps, a series of Instagram Stories and a TikTok video. This multi-channel approach made the message easy to understand and drove strong uptake among their followers. By clearly explaining how members can be rewarded for posting about the brand, and by encouraging them to take part, PerfectTed has driven higher engagement and advocacy across its social channels.
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Results
PerfectTed rewarded their customers with £1,021 in return for 326 pieces of dynamic, brand-building content in just one month. These genuine posts came from PerfectTed’s highly engaged community of loyal fans, helping to spread the word to their followers and strengthen the brand’s presence.
Posts
326
Total Spend
£1,021
Total rewarded
£1,327
Followers
766k
Views
287k
Avg. post reward
£3.13
CPM
£4.63
Instagram vs TIkTok
72% / 28%
VIDEO posts
82%
New customers
106
Testimonials
"
Social Tip helped us turn our biggest fans into our most powerful brand advocates. With under £1.5k in spend, we saw 170+ pieces of authentic UGC reach over 200,000 people. For a social-first brand like PerfectTed, it’s a no-brainer. This amplifies word-of-mouth like nothing we've seen before. Our community’s creativity and authenticity speak louder than any ad ever could."
Marisa Poster
Co-Founder, PerfectTed
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